Moeder en zoon op Statia

Raising our Future on Bonaire, Sint Eustatius and Saba

In a world where our children represent the future, UNICEF the Netherlands launches a campaign titled "Raising Our Future". The campaign is set to inspire positive change in the upbringing, ignite conversations, and foster a sense of community among parents and caregivers alike. The campaign is developed in collaboration with the Public Entities of Bonaire, Sint Eustatius and Saba.  

It takes one…. 

The campaign is inspired by the saying "it takes a village to raise a child." It emphasizes that through our children we shape our future and highlights the importance of working together as a community to nurture the next generation.  Discover the strength of One: embrace positive parenting one step at a time, with the support of a united community. Sometimes a small change in your behaviour, can create a big impact. Just one action can make a difference. Join our inspiring journey where parents and caregivers share their knowledge in raising their child. 


The ‘Raising our Future’ campaign is designed to initiate conversations around parenting and all the responsibilities, challenges and joys it entails. It aims to highlight the common interests shared by parents and caregivers to stimulate more effective and positive parenting practices. Motivated parents, caregivers and professionals from all three islands are thinking along, talking about what it means to raise a child, to learn from each other and see where we can be an inspiration to each other in dealing with daily situations with our children.

Key objectives

Some key objectives of the "Raising Our Future" initiative include:  

  • Highlighting Shared Interest in Positive Parenting: The campaign underscores that parents and caregivers, regardless of their backgrounds, share a common interest in nurturing the following generations.  
  • Raising Awareness of the Joint Objective for the Future: "Raising Our Future" reminds us that our children are the torchbearers of our collective future, making it essential that we work together to provide them with the best possible upbringing.  
  • Stimulating Self-Esteem and a Sense of Community Support: The campaign seeks to boost the confidence of parents and caregivers, assuring them that they are not alone in their journey and that they have the support of their community.  
  • Discover the Strength of One: Embrace positive parenting one step at a time, with the support of a united community. Sometimes one small change in your behavior can create a big impact.  

Topics include parenting, quality time, positive disciplining, the common interests that binds us as caregivers, and the positive effects of a loving upbringing on the physical and mental health of children. 

Storytelling and videos

The campaign is set to record mini documentaries portraying local families, organize a theater show for parents and professionals and provide inspiration from community members shared through various channels.These videos empower our community's voices to shape public perceptions of parenting. Topics include Quality Time, healthy disciplining methods, parental emotions and common struggles. The videos from Saba, Statia and Bonaire wil be shared on our Facebookpage where we also post tips and activities.

Interactive theatertour

Join us for a unique theatre experience that sparks conversations on parenting. Be part of the change for healthier and more positive parenting. Archell Thompson, professional storyteller, is the creative brain behind this theatre experience, where we will be collaborating with local actors.  

Quality Time campaign 2022

The ‘Raising our future’ campaign is building on the ‘Quality Time’ campaign of 2022, where we provided inspiration for parents and caregiver to spend quality time with their children and highlighted the importance of play. Quality time between parents and children is important for bonding and the development of children. It can be spend in many ways, also with just a few minutes per day without extra costs. Rolemodels from the community recorded mini-documentaries to demonstrate how they are spending quality time with their children; in the playground, during breakfast or playing sports together. During an interactive theater tour parents and children had the opportunity to show their talent together on stage. See our Youtube playlist for the minidocumentaries and aftermovies of the show.


The campaign is developed together with parents and professionals of Bonaire, Sint Eustatius and Saba in English, Dutch and Papiamentu.   

The campaign is a collaboration between UNICEF the Netherlands and the Public Entities of Bonaire, Statia and Saba and is part of UNICEF's BES program which is made possible by the Ministry of the Interior and Kingdom Relation. 

Read more about our work in the Dutch Caribbean. 


UNICEF is helping parents give children the best start in life. For more information, advice, facts and guidance on parenting from the experts of UNICEF visit our international website